https://coschedule.com/blog/color-psychology-marketing/
http://www.gigzey.co.uk/colour-theory/
Colour effects our moods, emotions and behaviour. When two different colours are paired together they create a different effect that a singular colour. For example the colour red has connotations of passion, violence and anger however, when paired with green it becomes reminiscent of Christmas a particularly peaceful holiday.
Primary Colours:
Red - Passion, anger
Blue - blue, stillness
Yellow - fresh, sunshine, happiness
Secondary Colours:
Green - yellow & blue - calm, clean
Purple - red and blue -
Orange - red & yellow -
Tertiary Colours:
These colours are hues of two different colours blended together and so result in an inability to distinguish the hue into a specific colour. Due to this inability to sort them into neat colours they are typically less pigmented than primary or secondary colours.
Analogous/ Harmonious colours:
These are colours that are side by side on the colour wheel and so share a hue in common, this makes these colours comparable with each other due to their similarity.
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